Article Marketing: How To Write An UnBiased Review.
When I started my article marketing I was told to write review articles because they get the best traffic and clicks. However I found it difficult to write an unbiased review for a product that I was using.
Well I needed to do a better job of writing reviews so I looked at lots of article reviews and came across and article by Steve Shaw Owner of SubmitYourArticle.com Here are few tips that he had to say about how to write an unbiased article review.
When you are marketing with articles you may wish to write an article that is a review of a product or service.
For example, let’s say your website is about running, and you want to write a review about the latest running shoe that has come on the market.
Or maybe you are a travel agent, and you want to write a review of a certain holiday resort.
It is fine for an article to be a review of a specific product or service, unless it’s obvious from the article that the author would personally profit through his or her recommendation of it.
Why this qualification?
“Promotional article” is the #1 reason why publishers decline articles, so you really want to be sure not to give the impression that your article is trying to sell anything.
Articles should always come across as informational rather than promotional.
To have the best chance of being accepted by publishers, your article reviews should be unbiased.
From Merriam-Webster’s dictionary:
Unbiased means that you are not overly fond or disapproving of the thing that you are reviewing.
You are objective– no one would get the impression from reading the article that you personally profit by writing the review.
Additionally, unbiased reviews have more credibility with readers. If your article is heavily slanted in one direction, then you lose your status as objective reviewer.
Here are some guidelines for writing an unbiased review for article marketing:
* A good way to communicate that a review is unbiased is to include pros and cons of the product or service. A completely glowing recommendations of the product can sound a little suspect, like you are trying to sell something. To make your review more objective, try to include a few of the negatives as well as the positives.
*The ‘language’ used in the review should not be promotional or ‘hyped’, as you might expect within an advertisement. Your article should not sound like a sales letter for the thing that you are reviewing.
* The review should not explicitly encourage readers to buy a particular product.
* The review (article body) should not include an affiliate link or a link to
the author’s website.
* There should not be an affiliate link in the resource box for the product
being written about in the article.
* The resource box for the review should not include information on how to purchase the product. However it is fine for the author to link back to a page on his site with a more detailed review on the product.
So there you have it. If you want to start marketing your product using review articles, you can now do it the right way.
Have you tried this great Article Submission Software?
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I agree fully with your well-written post about Article Marketing. I Learned quite a bit from it.
Excellent post on article marketing – you gave an excellent overview of what everyone needs to expect.
Carl´s last blog ..Do You Understand Your Mindset
I think a lot of people feel article marketing is just too time consuming. It is still worth any time it takes. I usually write too much and that is why it takes so long. One of my articles can probably be broken into 2 or 3.
Rocque´s last blog ..Three Ways To Drive Traffic To Your Blog